BBNaija Season 8 cost Multichoice N5.5b, employed 2,000 people.

BBNaija Season 8 cost Multichoice N5.5b, employed 2,000 people.

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Marketing Communications Manager, HFM, Oluwakemi Adedeji (left); Executive Head, Content and West Africa Channels, MultiChoice West Africa; Dr. Busola Tejumola; winner, Big Brother Naija All-Stars, Ilebaye Odiniya; and Director, Product Marketing, Moniepoint, Chinedu Oparaku, during the Big Brother All Stars prize presentation ceremony in Lagos yesterday. PHOTO: AYODELE ADENIRAN

NewsReport Nigeria reports that the producer of the Big Brother Naija reality show yesterday revealed that it spent N5.5 billion on the show and employed over 2,000 people within the 71 days of the season.

This was revealed by Executive Head, Content & West Africa Channels at MultiChoice Nigeria, Dr. Busola Tejumola, during the prize presentation to the winner of Big Brother Naija season 8, Ilebaye Odiniya, in Ilupeju, Lagos State.

This online information indicates that the cost covered production, construction, fittings, technical, licensing, satellite, and marketing in the production of the just-concluded season of BBNaija.

Tejumola said Multichoice’s commitment to showcasing the best in sporting entertainment and telling uniquely authentic indigenous stories remains unwavering. “As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.

While appreciating the sponsors, she said, “The Big Brother All Stars has been a season of love, rekindled and new friendships, settling scores, comedic moments, a fantastic showcase of talent, and a battle for dominance.

“Now that BBNaija All Stars has come to an end, we have carefully curated an exciting slate of original series and movies with over 20 new titles across all our Africa Magic channels.

As a special gift and for a limited time, the Africa Magic Showcase channel is now open to our DStv Compact and GOtv Supa+ customers, and Africa Magic Urban is now open to our DStv Confam customers.