Business
How GTCO Food and Drinks Event Benefited Local Businesses
How GTCO Food and Drinks Event Benefited Local Businesses
During the GTCO Food and Drinks event, which took place last week, local businesses generated enormous sales and profits.
NewsReport Nigeria reports that the twelve seminars from top chefs kicked off the 3-day festival of culinary excellence and beverage innovation, which was hosted in Lagos. The event also included the best food and drink options from around the globe to suit all palates.
In a tough operating environment like Nigeria, a free platform to promote enterprises such as the GTCO Food and Drinks Festival is an edge every local business or SME is happy to leverage.
Consequently, every year for the past 7 years, food and drink entrepreneurs have upped their business game and turned in their applications in the hopes of being shortlisted to partake in the GTCO Food and Drinks Festival, which comes with access to free stalls, branding, exposure, and access to 250,000 paying customers.
This year, GTCO expanded its facility and participating vendors from 142 to 204, impacting more local businesses and providing a more robust purchasing experience for food and beverage lovers in attendance.
According to the group chief executive officer (CEO) at GTCO, Segun Agbaje, “our aim is to provide attendees with a unique and memorable experience that will leave them inspired and excited about the future of food and beverage.”
The festival featured live cooking demonstrations, interactive workshops, and informative talks on a range of topics related to food and beverage, while attendees had access to a wide range of locally made or sourced food-ware, cuisines, and beverages at the festival’s marketplace.
Top-notch chefs with impressive culinary experiences at this year’s edition were Ire Hassan-Odukale, Jessica Craig, August Dewindt, Francesco Mazzei, Aneesh Popat, Millie Peartree, Kelvin Bludso, and more, who held masterclasses to help attendees spice up their culinary skills.
As usual, the street style on the grounds of the Food and Drink Festival was a mixture of minimalism and ultra-maximal. Style enthusiasts took over the scene with delightful and sometimes bafflingly edgy ensembles guaranteed to make people stop and stare.
The 6th edition of the GTCO Food and Drinks Festival was a delightful experience despite the rain and network outrages at intervals during the long weekend.
Vendors’ pricing was moderate and competitive, and GTCO’s signature ambiance and professionalism were evident and on full display.
