Why Davido Rejects Western Awards: A Deep Dive

Why Davido Rejects Western Awards: A Deep Dive

Nigerian superstar David Adeleke,aka Davido, has shared exciting insights into his incredible journey in the music industry and teases thrilling new projects fans can look forward to in the next chapter of his career.

Speaking on the Official UK Afrobeats Chart Show with Eddie Kadi, Davido said he has achieved so much in his career, performing across the world and receiving accolades, including back-to-back multiple Grammy nominations in the last three years.

He explained that his contented with his achievements, and now wants to return to his roots by making unapologetic African music as opposed to incorporating Western sounds to appeal to international audiences.

Davido said, “This part of my career, I have performed everywhere, sold out every arena, I have been to three Grammys in the last three years. The music that is coming next is very Davido, it is very African. We have done it so I am not really looking to really do western sounds.”

The singer also spoke the support he enjoys from his South African fans, claiming that “80 per cent” of the citizens of South Africa know him and love his music.

Davido has collaborated with several South African artists over the years and have received multiple certifications from the country’s music industry