MTN Debuts a New Logo (Pictures)
MTN stated on Wednesday that it had altered its logo as part of a rebranding effort.
NewsReport gathered that the iconic yellow color is still present in the new design, but the oval-shaped blue background with a red emphasis has been removed. MTN is now in black text, still enclosed in an oval form, in the stripped-down design.
In a statement, the business announced the revised brand identity would be introduced on February 27.
It claims that the new logo is in line with its “Ambition 2025,” which includes the company’s transformation into a technology company and the development of its fintech and digital services platform.
Ultimately, this will see the company split into different separate businesses, including one focused on its infrastructure assets.
The operator, which was founded in 1994, has over the years made great inroads on the African continent – especially Nigeria, its largest market outside South Africa.