Business
FirstBank Customers Win N93m in “Win Big Promo”
First Bank of Nigeria (FBN) Limited has successfully disbursed a total sum of N93 million among 930 participants in its ongoing ‘Win Big Promo’ initiative. Each participant was granted an individual cash prize of N100,000. The four-month campaign began in October last year and is concluding this week, with the objective of distributing rewards totaling N170 million.
NewsReport Nigeria reports that Ikemefula Nwachukwu, who presides over personal banking at First Bank, addressed the audience during the course of the promo event. He divulged that initially 310 winners were selected across two draws, leading to a comprehensive aggregate of 930 winners by the end of the third draw. The pivotal motive behind orchestrating Win Big Promo is fostering financial discipline through incentivized savings while simultaneously promoting the utilization of digital banking platforms offered by First Bank, all while empowering clients via loyalty incentives.
Mr. Nwachukwu went on to stress the recognition and appreciation being extended to longstanding and loyal customers courtesy of this promotional venture undertaken by First Bank as a token of gratitude for their trust over time. While touching upon pertinent economic challenges currently prevailing within Nigeria, he particularly impacted him, emphatically highlighting importance tied with manifestation promotions offering rewards and acknowledgement for valued customers
Adding to the perks associated with this run-out promo, Mr.Nwachukwu announced that nearly forty thousand clients are poised to receive airtime benefits courtesy of account reactivation.
First Bank of Nigeria (FBN) Limited has rewarded 930 customers with the sum of N100,000 each in the third edition of its ongoing four-month ‘Win Big Promo’
The promo, which started in October last year and is expected to end this week, is targeting rewarding customers with N170 million.
Speaking at the promo, the head of Personal Banking, Ikemefula Nwachukwu, said: “310 winners had emerged in two previous draws, which brought the total to 930 in the third draw. He explained that the Win Big Promo was aimed at encouraging a saving culture, the use of the bank’s digital banking platforms, and the empowerment of customers through the loyalty reward.
“This is the third and second edition of the last edition. FirstBank Win Big Promo is our way of rewarding and recognising our loyal customers. Customers who have decided to remain with us for a long, long time. So, we conceptualised this and thought that it was important, especially if you look at what Nigeria is today. A lot of us are suffering, right? So, these customers will make do with rewards and recognitions.
“And today, we rewarded 310 people, N100,000 each; that is a lot. So, imagine people sitting in their homes and then getting alerts of N100,000. This excludes about 40,000 people to whom we are giving airtime for reactivating their accounts,” he said.
Nwachukwu further said the promo was to serve as incentives to encourage customers to carry out transactions while the bank recognises their continuous patronage and then rewards them for their loyalty.
To qualify for the N100,000 monthly draw, customers will have to maintain a minimum deposit balance of N5,000 monthly and make a minimum of five transactions on any of the bank’s digital channels. The channels include FirstMobile, LIT App, USSD, First Online, and debit card transactions.
It was noted that representatives of the National Lottery Regulatory Commission, the Federal Competition and Consumer Protection Commission, and the Lagos State Lotteries and Gaming Authority witnessed the draw.
Oyinkan Kumamoto, who represented the Lagos State Lotteries and Gaming Authority, commended the transparency of the process and commended the bank for the promo, saying, ‘basically, you have done well.’
